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dc.contributor.authorVrána, Jan
dc.contributor.authorMokrý, Stanislav
dc.date.accessioned2022-04-15T00:02:18Z
dc.date.available2022-04-15T00:02:18Z
dc.date.issued2020
dc.identifier.issn1211-8516 Sherpa/RoMEO, JCR
dc.identifier.urihttps://repozitar.mendelu.cz/xmlui/handle/20.500.12698/1540
dc.description.abstractThe haptic properties of a product have mostly been underestimated with most studies focusing on visual aspects of objects. Nonetheless, in the last years, it has been found that tactile stimuli are in some cases even more important than the visual ones. However, the traditional paper-based surveys cannot fully and objectively examine their effects on consumers. Therefore, neuroscientific methods, which overcome these obstacles, are becoming more used but there is still only a small number of studies focusing on the effect of haptics in marketing. Using the keywords haptics, tactile input, EEG, fMRI and tactile, seven relevant studies have been found and used in this literature review, out of which four have used EEG and three fMRI. Thus, the main objective of this paper is to review the research that has been already conducted and to identify the areas in which further research should be made and the neuroscientific methods which could be used.en
dc.format451-457
dc.publisherMendelova univerzita v Brně
dc.relation.ispartofActa Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
dc.relation.urihttps://doi.org/10.11118/actaun202068020451
dc.rightsCC BY-NC-ND 4.0
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectElectroencephalography (EEG)en
dc.subjectFmrien
dc.subjectHapticsen
dc.subjectTactileen
dc.subjectTactile inputen
dc.titleHaptics and its effect on consumers' intentions using neuroscientific methods: Literature reviewen
dc.typeJ_ČLÁNEK
dc.date.updated2022-04-15T00:02:18Z
dc.description.versionOA
local.identifier.doi10.11118/actaun202068020451
local.identifier.scopus2-s2.0-85085010045
local.number2
local.volume68
local.identifier.obd43919372
local.identifier.e-issn2464-8310
dc.project.IDPEF_TP_2019007
dc.project.IDEF16_017/0002334
dc.project.IDSmyslový marketing: haptika a její význam při rozhodování spotřebitele
dc.project.IDVýzkumná infrastruktura pro mladé vědce
dc.identifier.orcidMokrý, Stanislav 0000-0001-8868-0060
local.contributor.affiliationPEF


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Zobrazit minimální záznam

CC BY-NC-ND 4.0
Kromě případů, kde je uvedeno jinak, licence tohoto záznamu je CC BY-NC-ND 4.0