Zobrazit minimální záznam

dc.contributor.authorDrexler, Denis
dc.contributor.authorMokrý, Stanislav
dc.contributor.authorDufek, Ondřej
dc.date.accessioned2022-02-09T01:02:21Z
dc.date.available2022-02-09T01:02:21Z
dc.date.issued2017
dc.identifier43914123
dc.identifier.issn1211-8516 Sherpa/RoMEO, JCR
dc.identifier.urihttps://repozitar.mendelu.cz/xmlui/handle/20.500.12698/1485
dc.description.abstractThis paper is focused on the perception of Czech consumers of food-to-go products. The popularity and consumption of these products are growing around the Europe except the Czech Republic. The data in this article were collected through focus groups (n=32), eye-tracking and in-depth interviews (n=54). Focus groups and in-depth interviews identified that food-to-go category is purchased only occasional and in case of necessity. The main reason is culture and preferences of Czech consumers. The eye-tracking data showed differences in consumer's attention by observing different layouts from point of purchase. The research was realized during November 2016 in the Eye-tracking Laboratory at the Mendel University in Brno.en
dc.format1895-1900
dc.publisherMendelova univerzita v Brně
dc.relation.ispartofActa Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
dc.relation.urihttps://doi.org/10.11118/actaun201765061895
dc.rightsCC BY-NC-ND 4.0
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectConsumer perceptionen
dc.subjectEye-trackingen
dc.subjectFood-to-goen
dc.subjectPoint of purchaseen
dc.titleConsumer perception of food-to-go productsen
dc.typeJ_ČLÁNEK
dc.date.updated2022-02-09T01:02:21Z
dc.description.versionOA
local.identifier.doi10.11118/actaun201765061895
local.identifier.scopus2-s2.0-85038855621
local.number6
local.volume65
local.identifier.obd43914123
local.identifier.e-issn2464-8310
dc.project.IDPEF_DP_2016021
dc.project.IDNeuromarketing v retail science
dc.identifier.orcidDrexler, Denis 0000-0002-6325-9541
dc.identifier.orcidMokrý, Stanislav 0000-0001-8868-0060
dc.identifier.orcidDufek, Ondřej 0000-0002-7865-7198
local.contributor.affiliationPEF


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Zobrazit minimální záznam

CC BY-NC-ND 4.0
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