Zobrazit minimální záznam

dc.contributor.authorDrexler, Denis
dc.contributor.authorSouček, Martin
dc.date.accessioned2022-01-28T01:02:17Z
dc.date.available2022-01-28T01:02:17Z
dc.date.issued2017
dc.identifier43914584
dc.identifier.issn1211-8516 Sherpa/RoMEO, JCR
dc.identifier.urihttps://repozitar.mendelu.cz/xmlui/handle/20.500.12698/1467
dc.description.abstractThis paper is focused on consumer attention to the positioning of 5 product categories (packaged vegetables, dairy food, packaged fish, packaged meat and frozen food) in store bays and shelves. The results compare consumer attention to different levels of shelves. A different space solution - the SpaceGrid II system - was also used in the chosen bays. In these bays, the data indicate a distinct increase of consumer attention. The data were obtained through the eye-tracking device SMI RED 250 (n = 22). Particular attention was given to consumer perception by analysing AOI (areas of interest). The research was carried out during September 2015 in the Eye-Tracking Laboratory at Mendel University in Brno. The objective of the research was to identify attention in different levels of shelves and differences in perception between two types of shelves (classic and SpaceGrid). The results imply that the shelf level significantly influences the variability of attention of all product categories except for vegetables. The influence of the type of shelves was proven for meat and fish. The article also offers detailed information about the behaviour of participants who were surveyed in the framework of in depth interviews.en
dc.format1679-1686
dc.publisherMendelova univerzita v Brně
dc.relation.ispartofActa Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
dc.relation.urihttps://doi.org/10.11118/actaun201765051679
dc.rightsCC BY-NC-ND 4.0
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectconsumer attentionen
dc.subjectspace solutionen
dc.subjecteye-trackingen
dc.subjectpoint of purchaseen
dc.subjectSpaceGriden
dc.subjectDISPLAY of merchandiseen
dc.titleThe Level of Shelves and Space Solution as One of the Key Factors for Consumer Attentionen
dc.typeJ_ČLÁNEK
dc.date.updated2022-01-28T01:02:17Z
dc.description.versionOA
local.identifier.doi10.11118/actaun201765051679
local.identifier.scopus2-s2.0-85042846319
local.number5
local.volume65
local.identifier.obd43914584
local.identifier.e-issn2464-8310
dc.identifier.orcidDrexler, Denis 0000-0002-6325-9541
dc.identifier.orcidSouček, Martin 0000-0001-8240-2473
local.contributor.affiliationPEF


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Zobrazit minimální záznam

CC BY-NC-ND 4.0
Kromě případů, kde je uvedeno jinak, licence tohoto záznamu je CC BY-NC-ND 4.0