Browsing by Subject "eye-tracking"

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Exploring cross-cultural variations in visual attention patterns inside and outside national borders using immersive virtual reality

Šašinková, Alžběta; Čeněk, Jiří; Ugwitz, Pavel; Tsai, Jie-Li; Giannopoulos, Ioannis; Lacko, David; Stachoň, Zdeněk; Fitz, Jan; Šašinka, Čeněk (Nature Publishing Group, 2023)

We examined theories of cross-cultural differences in cognitive style on a sample of 242 participants representing five cultural groups (Czechia, Ghana, eastern and western Turkey, and Taiwan). The experiment involved ...
The Level of Shelves and Space Solution as One of the Key Factors for Consumer Attention

Drexler, Denis; Souček, Martin (Mendelova univerzita v Brně, 2017)

This paper is focused on consumer attention to the positioning of 5 product categories (packaged vegetables, dairy food, packaged fish, packaged meat and frozen food) in store bays and shelves. The results compare consumer ...