Zobrazit minimální záznam

dc.contributor.authorEsogwa Nwachukwu, Chijioke
dc.contributor.authorŽufan, Pavel
dc.date.accessioned2022-01-08T01:02:23Z
dc.date.available2022-01-08T01:02:23Z
dc.date.issued2017
dc.identifier43914511
dc.identifier.issn1211-8516 Sherpa/RoMEO, JCR
dc.identifier.urihttps://repozitar.mendelu.cz/xmlui/handle/20.500.12698/1416
dc.description.abstractThe purpose of this study is to examine the influence of customer-focused mission statements on customer satisfaction in selected cell phone manufacturing companies in the United States. The study employed content analysis for the mission statement and data from America customer satisfaction index (ACSI). In analysing our data, Pearson correlation, and multiple regression techniques were used. The result showed that product and service, technology, philosophy, self-concept, and public image mission statement components are strongly positively correlated with customer satisfaction. Customer, survival, growth and profitability and market mission statement components are insignificantly negatively correlated with customer satisfaction. The study, therefore, recommends that companies that want to remain competitive by enhancing customer satisfaction should formulate mission statements from a customer perspective so that they include product and service, technology, philosophy, self-concept, and public image components. The main limitation of the study represents the sample size and structure. This study empirically investigated the correlation and association of nine mission statement components with customer satisfaction.en
dc.format1031-1038
dc.publisherMendelova univerzita v Brně
dc.relation.ispartofActa Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
dc.relation.urihttps://doi.org/10.11118/actaun201765031031
dc.rightsCC BY-NC-ND 4.0
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectACSI scoreen
dc.subjectContent analysisen
dc.subjectCustomeren
dc.subjectCustomer satisfactionen
dc.subjectMission statementen
dc.titleInfluence of customer focused mission statement on customer satisfactionen
dc.typeJ_ČLÁNEK
dc.date.updated2022-01-08T01:02:23Z
dc.description.versionOA
local.identifier.doi10.11118/actaun201765031031
local.identifier.scopus2-s2.0-85021836753
local.number3
local.volume65
local.identifier.obd43914511
local.identifier.e-issn2464-8310
dc.identifier.orcidEsogwa Nwachukwu, Chijioke 0000-0002-7982-2810
dc.identifier.orcidŽufan, Pavel 0000-0002-9184-545X
local.contributor.affiliationPEF


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Zobrazit minimální záznam

CC BY-NC-ND 4.0
Kromě případů, kde je uvedeno jinak, licence tohoto záznamu je CC BY-NC-ND 4.0