Fakulta provozně ekonomická / Faculty of Business and Economics: Recent submissions
Now showing items 41-60 of 138
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Influencer Impact on Brand Awareness: A Mixed Method Survey in the German Fashion Segment
(Mendelova univerzita v Brně, 2020)This study evaluates the impact of influencer marketing on consumers. Although online influencers are long established in German B2C markets, research in the field is scarce. Marketing managers are unsure how influencer ... -
Quality of Word Vectors and Its Impact on Named Entity Recognition in Czech
(Mendelova univerzita v Brně, 2020)Named Entity Recognition (NER) focuses on finding named entities in text and classifying them into one of the entity types. Modern state-of-the-art NER approaches avoid using hand-crafted features and rely on feature-inferring ... -
An Empirical Analysis of the Currency Hedging Behavior of North German SMEs
(Mendelova univerzita v Brně, 2020)In a globalized world, companies are able to sell their products or services abroad or purchase them abroad. This generates advantages due to the expansion of the business area creating a broader market but comes along ... -
Measuring the Public Perception of the European Integration Process: Evidence from the United Kingdom and Germany
(Mendelova univerzita v Brně, 2020)This paper investigates a new method of measuring public perception of European integration policies. The methodology is based on a monthly frequency of news generating a negative attitude toward the EU integration process ... -
Exploring the Importance of Emotions Within Consumer Behaviour on the Czech Luxury Cosmetic Market
(Mendelova univerzita v Brně, 2020)In the last few decades, the role of emotions has been gaining importance across all industries when examining consumer's behavioural decisions. The impact that the emotions have on judgments, evaluations and decisions has ... -
Institutional Quality and Income Inequality: Evidence from Post-Soviet Countries
(Mendelova univerzita v Brně, 2020)This paper focuses on identifying the relationship between institutional quality and income inequality in chosen post-Soviet countries during the period 2002-2017. Using panel analysis is found a nonmonotonic relationship ... -
Shareholder Structure and Dividend Policy in the Developed Markets of Asia-Pacific
(Mendelova univerzita v Brně, 2020)The objective of this study is to examine the relationship between the shareholder structure and dividend policy of an entire region - the developed markets in the Asia-Pacific region. The results show that at least three ... -
Haptics and its effect on consumers' intentions using neuroscientific methods: Literature review
(Mendelova univerzita v Brně, 2020)The haptic properties of a product have mostly been underestimated with most studies focusing on visual aspects of objects. Nonetheless, in the last years, it has been found that tactile stimuli are in some cases even more ... -
Impact of Digital Supported Process Workflow Optimization for Hip Joint Endoprosthesis Implantation on Hospital - Specific Process and Quality Ratios
(Mendelova univerzita v Brně, 2020)Considering the continuous change within the German health care system, German hospitals are forced to realize efficiency gains and, at the same time, try to enhance their quality standards. Digital support systems in ... -
The Relationship Between Production and Consumption of Alcohol and its Taxation in the EU Countries
(Mendelova univerzita v Brně, 2020)The taxation of alcoholic beverages in the EU member states varies despite the harmonization efforts. This situation has been caused by the relatively liberal tendencies in tax policies concerning the determination of ... -
Goodwill and its effect on share price of manufacturing and nonmanufacturing companies
(Mendelova univerzita v Brně, 2020)This research examines how goodwill is relevant to share price on a sample of European companies with goodwill. The dataset includes 7,253 European companies broken down by sector according to the NACE classification in ... -
Utilization of a Local Coefficient for Immovable Property Tax in the Czech Republic
(Mendelova univerzita v Brně, 2020)The paper deals with the issue of using a local coefficient as a tool to increase tax revenues of local government budgets in the Czech Republic. The local coefficient is defined as a corrective element increasing up to ... -
Rationale for Replacement of the Destructive Test by Non-Destructive One in Medical Devices Manufacturing
(Mendelova univerzita v Brně, 2020)Due to expanding demand for the level of testing on one side and reduction of costs on the other side, the question how to replace expensive destructive testing of medical devices without compromising the quality of final ... -
Creating a Food Menu Application for Mendel University in Brno
(Mendelova univerzita v Brně, 2020)The presented paper describes the creation of a mobile application module for showing a current menu at Mendel University cafeterias. Nowadays, the students and the university staff have the menu accessible through a static ... -
Efficiency Development in the German Pharmaceutical Market
(Mendelova univerzita v Brně, 2020)Changes in Germany legislation since 2009 significantly limited the operation of German pharmacies. Since then, there has been a steady decline in the total number of pharmacies. This article deals with the efficiency ... -
Consumption function in the context of cultural affinity zones
(Mendelova univerzita v Brně, 2020)Consumers' purchasing behaviour is affected at the microeconomic level by personal, psychological, situational, social and cultural factors. Beside the political and economic factors, culture with its beliefs, values, ... -
Efficiency comparison and efficiency development of the metallurgical industry in the EU: Parametric and non-parametric approaches
(Mendelova univerzita v Brně, 2020)This article deals with the development of technical (production) efficiency in the metallurgical industry in EU countries with an emphasis on the situation in the Czech Republic. The efficiency of individual countries was ... -
Business model innovation approaches: A systematic literature review
(Mendelova univerzita v Brně, 2020)The goal of this paper is to evaluate the current academic approaches in the field of business model innovation. By conducting a systematic literature review, 31 academic approaches are identified and compared using the ... -
Per Capita Income Inequality in Czech Households Before, During and After the Economic and Financial Crisis
(Mendelova univerzita v Brně, 2020)The study tackles the issue of distribution inequality in equalized per capita income in households defined by multiple grouping criteria in the Czech Republic before, during and after the economic and financial crisis. ... -
Product elimination in german industrial companies: A comparison study with us and uk industrial companies
(Mendelova univerzita v Brně, 2020)This paper focuses on the product elimination in German industrial companies, especially in the mechanical engineering sector. The Product Life Cycle (PLC) theory is based on the typical curve, which shows the different ...
