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Consumer perception of food-to-go products
(Mendelova univerzita v Brně, 2017)
This paper is focused on the perception of Czech consumers of food-to-go products. The popularity and consumption of these products are growing around the Europe except the Czech Republic. The data in this article were ...
The Level of Shelves and Space Solution as One of the Key Factors for Consumer Attention
(Mendelova univerzita v Brně, 2017)
This paper is focused on consumer attention to the positioning of 5 product categories (packaged vegetables, dairy food, packaged fish, packaged meat and frozen food) in store bays and shelves. The results compare consumer ...