Browsing by Subject "consumer attention"
Now showing items 1-2 of 2
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Exploring consumers’ perceptions of online purchase decision factors: electroencephalography and eye-tracking evidence
(Frontiers Media SA, 2024)Introduction: Consumer behavior on the Internet is influenced by factors that can affect consumers' perceptions and attention to products. Understanding these processes at the neurobiological level can help to understand ... -
The Level of Shelves and Space Solution as One of the Key Factors for Consumer Attention
(Mendelova univerzita v Brně, 2017)This paper is focused on consumer attention to the positioning of 5 product categories (packaged vegetables, dairy food, packaged fish, packaged meat and frozen food) in store bays and shelves. The results compare consumer ...
