Browsing by Author "Rajchlová, Jaroslava"

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Strategic Behavior of E-Commerce Businesses in Online Industry of Electronics from a Customer Perspective

Svobodová, Zuzana; Rajchlová, Jaroslava (MDPI AG (Multidisciplinary Digital Publishing Institute-MDPI), 2020)

The issue of online shopping behavior is gaining importance with the continued development of e-commerce. E-commerce businesses that aim to be successful in the online market in the long run must consider the factors of ...