Browsing by Author "Pšurný, Michal"
Now showing items 1-2 of 2
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Exploring consumers’ perceptions of online purchase decision factors: electroencephalography and eye-tracking evidence
(Frontiers Media SA, 2024)Introduction: Consumer behavior on the Internet is influenced by factors that can affect consumers' perceptions and attention to products. Understanding these processes at the neurobiological level can help to understand ... -
Exploring the Importance of Emotions Within Consumer Behaviour on the Czech Luxury Cosmetic Market
(Mendelova univerzita v Brně, 2020)In the last few decades, the role of emotions has been gaining importance across all industries when examining consumer's behavioural decisions. The impact that the emotions have on judgments, evaluations and decisions has ...
