Browsing by Author "Drexler, Denis"
Now showing items 1-2 of 2
-
Consumer perception of food-to-go products
Drexler, Denis; Mokrý, Stanislav; Dufek, Ondřej (Mendelova univerzita v Brně, 2017)This paper is focused on the perception of Czech consumers of food-to-go products. The popularity and consumption of these products are growing around the Europe except the Czech Republic. The data in this article were ... -
The Level of Shelves and Space Solution as One of the Key Factors for Consumer Attention
Drexler, Denis; Souček, Martin (Mendelova univerzita v Brně, 2017)This paper is focused on consumer attention to the positioning of 5 product categories (packaged vegetables, dairy food, packaged fish, packaged meat and frozen food) in store bays and shelves. The results compare consumer ...