Prohlížení dle předmětu "Excess sensitivity of consumption"

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    • Consumption function in the context of cultural affinity zones 

      Vančová, Terézia; Střelec, Luboš (Mendelova univerzita v Brně, 2020)
      Consumers' purchasing behaviour is affected at the microeconomic level by personal, psychological, situational, social and cultural factors. Beside the political and economic factors, culture with its beliefs, values, ...