Prohlížení dle autora "Mokrý, Stanislav"
Zobrazují se záznamy 1-5 z 5
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Assessing web surface credibility by generation Y: A Q methodological study
(Mendelova univerzita v Brně, 2019)Online marketing includes a variety of activities. Website presentation is one of the most striking. For many business providers it is vital to have a web-site and therefore there are currently more than 1.8 billion websites ... -
Consumer perception of food-to-go products
(Mendelova univerzita v Brně, 2017)This paper is focused on the perception of Czech consumers of food-to-go products. The popularity and consumption of these products are growing around the Europe except the Czech Republic. The data in this article were ... -
Exploring consumers’ perceptions of online purchase decision factors: electroencephalography and eye-tracking evidence
(Frontiers Media SA, 2024)Introduction: Consumer behavior on the Internet is influenced by factors that can affect consumers' perceptions and attention to products. Understanding these processes at the neurobiological level can help to understand ... -
Haptics and its effect on consumers' intentions using neuroscientific methods: Literature review
(Mendelova univerzita v Brně, 2020)The haptic properties of a product have mostly been underestimated with most studies focusing on visual aspects of objects. Nonetheless, in the last years, it has been found that tactile stimuli are in some cases even more ... -
Influence of packaging attributes on perception of juice: Eye-tracking study
(Zdruzenie HACCP Consulting, 2020)Today, consumers are increasingly aware of the impact that the fast and stressful way of life has on their health. They focus not only on physical activity, but also on a diet filled with fruits and vegetables. As a result, ...
