Consumer Motivations and Barriers to Re-Use

Abstract

Linear models of production and consumption are unsustainable, as products are often discarded pre maturely and end up in landfills or incinerators (Kircher, 2021). The circular economy offers a framework for reducing waste and improving re source efficiency, with re-use as a key strategy to extend product lifespans and lower environmental impact (Singh & Ordoñez, 2016). Consumers play a vital role in this transition, as their attitudes and behaviours shape material flows and business practices (Lopes et al., 2023). Yet, the post purchase phase-including re-use-remains underex plored (Vidal-Ayuso et al., 2023). Low awareness and sensitivity to greenwashing highlight the need for transparent, educational communication (Lopes et al., 2023). A successful shift to circularity requires not only technical solutions but also cultural and organisational change, driven by active consumer engagement (Fortuna & Diyamandoglu, 2017). This paper aims to identify the motivations and barriers perceived by consumers in relation to the adoption of re-use practices within their consumer behaviour.