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dc.contributor.authorAnderlová, Dorota
dc.contributor.authorPšurný, Michal
dc.date.accessioned2022-04-15T00:02:21Z
dc.date.available2022-04-15T00:02:21Z
dc.date.issued2020
dc.identifier.issn1211-8516 Sherpa/RoMEO, JCR
dc.identifier.urihttps://repozitar.mendelu.cz/xmlui/handle/20.500.12698/1542
dc.description.abstractIn the last few decades, the role of emotions has been gaining importance across all industries when examining consumer's behavioural decisions. The impact that the emotions have on judgments, evaluations and decisions has long been important not only to psychology, but also to economic sciences. This paper aims to investigate the attitudes and behaviour of Czech women in regards to purchasing, using and their overall attitude to skincare products in the luxury segment, with special focus on emotions and social status as an influential factor. A targeted questionnaire was applied as a base to gain relevant quantitative data. Quantitative data were collected from 782 cosmetics consumers in luxury perfumeries all over the Czech Republic. Data were evaluated by means of descriptive statistics, dependencies were expressed by contingency (Chi-Square Test) and customer segmentation was managed by cluster analysis (k-means method, Euclidian distance). The obtained data clearly shows the significant importance of emotions and social value to certain female consumer segments. The research results provided valuable insights and information for the producers, marketers and managers to understand consumer attitudes, behaviour and social trends in the skincare cosmetics perfumery market and will help them to develop products, marketing and business strategies that are tailor-made to actual consumer needs and desires.en
dc.format363-372
dc.publisherMendelova univerzita v Brně
dc.relation.ispartofActa Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
dc.relation.urihttps://doi.org/10.11118/actaun202068020363
dc.rightsCC BY-NC-ND 4.0
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectConsumer behaviouren
dc.subjectCosmeticsen
dc.subjectEmotionsen
dc.subjectInfluencing factorsen
dc.subjectLuxuryen
dc.subjectSegmentationen
dc.subjectSkincareen
dc.titleExploring the Importance of Emotions Within Consumer Behaviour on the Czech Luxury Cosmetic Marketen
dc.typeJ_ČLÁNEK
dc.date.updated2022-04-15T00:02:21Z
dc.description.versionOA
local.identifier.doi10.11118/actaun202068020363
local.identifier.scopus2-s2.0-85085054164
local.number2
local.volume68
local.identifier.obd43919368
local.identifier.e-issn2464-8310
dc.project.IDPEF_DP_2019001
dc.project.IDRozhodovací nákupní proces vybrané genderově vázané produktové kategorie
dc.identifier.orcidAnderlová, Dorota 0000-0002-4769-6776
dc.identifier.orcidPšurný, Michal 0000-0001-5368-0714
local.contributor.affiliationPEF


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Zobrazit minimální záznam

CC BY-NC-ND 4.0
Kromě případů, kde je uvedeno jinak, licence tohoto záznamu je CC BY-NC-ND 4.0