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Influence of packaging attributes on perception of juice: Eye-tracking study
(Zdruzenie HACCP Consulting, 2020)
Today, consumers are increasingly aware of the impact that the fast and stressful way of life has on their health. They focus not only on physical activity, but also on a diet filled with fruits and vegetables. As a result, ...
Haptics and its effect on consumers' intentions using neuroscientific methods: Literature review
(Mendelova univerzita v Brně, 2020)
The haptic properties of a product have mostly been underestimated with most studies focusing on visual aspects of objects. Nonetheless, in the last years, it has been found that tactile stimuli are in some cases even more ...